News Briefs for November 4, 2022
•Moët Hennessy has extended its partnership between Glenmorangie and photographer Miles Aldridge, releasing six new ads shot by the photographer and continuing the ad campaign that began in late 2020....
View ArticleNews Briefs for November 14, 2022
•Shelbyville, Tennessee’s Nearest Green Distillery has launched a new rye whiskey, the first of three new releases set to hit shelves before the end of the year. Uncle Nearest Straight Rye Whiskey is...
View ArticleChampagne Tops €6 Billion In Global Value For The First Time
Global Champagne shipments surpassed the €6 billion ($6.5b) threshold last year for the first time ever, according to the Comité Champagne. Global volume of the celebrated French sparkler was up 1.6%...
View ArticleChampagne Drives Moët Hennessy’s Full-Year Sales To $7.7 Billion
Moët Hennessy has posted sales up 11% organically to approximately $7.7 billion for its full fiscal year ended in December, as profit from recurring operations rose 16% to $2.3 billion. The luxury...
View ArticleHennessy Aims For High-End Growth With New Paradis Campaign
After an explosive run of growth from 2017-2021 that saw it add more than a million cases and crest the 5-million-case mark in the U.S., Hennessy Cognac took a step back last year along with the rest...
View ArticleRetailers Adopt New Strategies, Tap Current Trends To Attract Younger Drinkers
Beverage alcohol retailers are embracing new marketing strategies and inventory trends to cater to the latest crop of legal-drinking-age consumers. Savvy retailers are drawing young adults to their...
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